Everyday Wonders Fluids No background needed About 6 min read

Why won't ketchup come out — until it suddenly floods out?
― Until the force crosses a "threshold," ketchup pretends to be a solid

Turn it upside down: nothing comes out. Shake it: still nothing. Then, the very next instant, there's a mound on your plate. Ketchup isn't being fickle because of how hard you're pushing. It's a substance that responds like a "solid" to any force below a certain strength, and like a "liquid" above it.

Published: 2026.09.23 Difficulty: ★☆☆ (no background needed) Formulas appear only in the final fold-out section
Picture this scene first

You're about to squirt ketchup on your omelette rice, so you tip the bottle upside down. But not a single drop falls from the tip.

You give it a firmer shake. Still nothing. You shake it once more, this time swinging it down hard.

Then a big blob suddenly drops out, turning half the egg red. Water or soy sauce would never do this.

There are only two reasons

1
Under weak force, it doesn't flow at all

Inside ketchup, fine tomato fibers and particles tangle together, forming a loose mesh. Until the pushing force crosses a certain strength (the threshold), this mesh holds its shape, and the ketchup sits there like a soft solid.

2
Once it starts flowing, it suddenly turns runny

When the mesh collapses past the threshold, the ketchup starts to flow. And the faster it flows, the more the mesh unravels, making it flow even more easily. There's almost no middle ground of "coming out a little at a time" — which is why it all rushes out at once.

Water flows a little no matter how weak the force. Ketchup is an "all or nothing" substance. Put these two properties together, and you get that "won't come out → floods out" moment.

What's happening at the mouth of the bottle?

At the opening of an upside-down bottle, the ketchup inside is being pushed downward by its own weight. That force is held back by the inner wall of the opening.

Look at the left side of Figure 1. A tube bottle's opening is narrow — around 4 millimetres across — so the force generated by the ketchup's weight is small. Do the math, and the force at the boundary with the wall comes to only about half the threshold. That's why simply turning the bottle upside down leaves it stuck at the tip.

When you shake the bottle, the swing and sudden stop push the ketchup with a force many times its weight. As shown on the right of Figure 1, the moment the force crosses the dotted threshold line, the flow speed shoots up from zero all at once.

Mouth of the inverted bottle Ketchup ↓Weight force ~11 ↑Wall holds (up to ~20) Stuck at 4mm opening (units: pascals) Force vs. flow speed Force → ↑Flow speed Dotted = threshold Weight alone When shaken Left: stays 0 Right: shoots up
Figure 1: On the left, the mouth of the inverted bottle. The downward arrow (weight force) is smaller than the upward arrow (the maximum force the wall can hold), so the ketchup stays still. On the right, the graph: while the pushing force stays left of the dotted line (threshold), flow speed stays at zero. Cross the dotted line, and the curve shoots up sharply. Values are approximate.

Why is it so hard to get "just the right amount" out?

Once ketchup crosses the threshold, the faster it flows, the thinner it gets. This property is called shear-thinning. Because even a little bit of flow makes it flow more easily, easing off with your hand can't keep pace.

What's more, ketchup left standing rebuilds its mesh, and the threshold creeps back up. This is thought to be why ketchup fresh from the fridge is especially stubborn. Conversely, giving the sealed bottle a good shake loosens the mesh, so it takes less force to get it started.

The trick to getting just the right amount out is applying force "gently but for longer," not "briefly but hard." For a tube bottle, the surest method is to store it standing with the cap down, then press gently and slowly.

💡 What's that watery liquid that comes out first?

Sometimes, right after opening, a watery liquid comes out first that isn't red. While sitting, the mesh shrinks slightly and squeezes water out of the gaps toward the opening. Shaking the bottle a few times while still sealed, before use, tends to prevent this.

💡 Mayonnaise and toothpaste belong to the same family

Toothpaste holds its shape on the brush but comes right out when you squeeze the tube. That's because it's also a substance with a threshold. This trait — flowing only when you want it to — is deliberately engineered into product design.

Summary

Ketchup sits still like a solid as long as the force stays below the threshold. The instant it's crossed, it starts flowing, and the more it flows, the runnier it gets. That's why there's almost no middle ground between "won't come out" and "floods out."

Ketchup isn't being fickle.
It's responding exactly as designed: "a solid under weak force, a liquid under strong force."

You can read about ground that similarly "changes firmness depending on how force is applied" in our article on quicksand, and about the air moving in and out when liquid leaves a container in our article on why plastic bottles glug.

🧪 Try it in your kitchen
  1. Squeeze a little ketchup onto a small plate and tilt the plate gradually. At an angle where water would already be flowing, ketchup stays put for a while.
  2. While still tilted, tap the edge of the plate lightly with a finger. You'll see the ketchup slide, but only right at the moment you tap it.
  3. Compare pressing a well-shaken tube against an unshaken one with the same force. The shaken one usually starts out lighter to squeeze.

You can try the same experiment with mayonnaise or mustard. Anything that can hold a mound shape on a plate belongs to the same family of threshold substances.

For those who want to know more ― terms, formulas, and how it connects to textbooksLabels show exactly which level each part belongs to, from middle-school science to university specialist courses
How to read the labels below
  • MSCovered in middle-school science
  • HSCovered in high-school "Physics Basics / Physics"
  • HS+High-school advanced content, or textbook sidebar material
  • Univ.Not covered in high school — university specialist courses (fluid dynamics, rheology)
  • ResearchNot yet settled "textbook fact" even at university — an active research question

MSTerminology: this phenomenon has a name

MSHSChecking with a formula: the force on ketchup inside the opening

Suppose there's a cylindrical plug of ketchup with radius R inside the mouth of the upside-down bottle. Assume the entire side surface of this cylinder (the boundary with the inner wall of the opening) is holding up its weight. If the force per unit area at the boundary with the wall exceeds the yield stress, the ketchup starts to flow.

⓪ The base formula
In symbolsτ = ρ × a × R ÷ 2 (flow starts once τ exceeds τy)
In wordsForce at the wall boundary = density × acceleration involved × radius of the opening ÷ 2
Where it comes fromBalancing the cylinder's weight ρ × a × πR² × L against the force the side surface holds, τ × 2πR × L. Cancel πR × L from both sides and you get this form
SymbolMeaning and units
τForce per unit area at the wall boundary (pascals)
τyYield stress = the threshold to start flowing (pascals)
ρDensity of the ketchup (kilograms per cubic metre)
aAcceleration involved. Just turning it upside down means gravitational acceleration g (metres per second squared)
RInner radius of the opening (metres)
① Starting figures
Density of ketchup ρabout 1100 kg/m³
Gravitational acceleration g9.8 m/s²
Radius R of the tube bottle opening (4mm diameter)0.002 m
Yield stress τy of ketchupsaid to be roughly 15–30 pascals; we'll use 20 pascals
② Doing the calculation
Density × gravitational acceleration1100 × 9.8 = 10780
× radius of the opening10780 × 0.002 ≒ 21.56
÷ 2 = τ when just turned upside down21.56 ÷ 2 ≒ 10.78 pascals
How many times the weight-only force is the threshold20 ÷ 10.78 ≒ 1.86 times
Acceleration needed to start flowing9.8 × 1.86 ≒ 18.2 m/s²

Just turning it upside down gives a wall force of only about 11 pascals, short of the roughly 20-pascal threshold. Apply about 1.9 times the acceleration of gravity, and it finally starts to flow. Swinging the bottle down and stopping it abruptly is said to be enough to reach this level of acceleration by hand. And since viscosity drops the instant flow starts, you can't stop it at "exactly 1.9 times."

HSHS+What if the opening is wider?

HSLooking at the formula, τ is proportional to the opening's radius R. Double the opening's radius, and the wall force from the same weight doubles too. In a wide-mouthed glass jar, weight alone can approach the threshold, sometimes causing it to trickle out very slowly.

HS+For liquids without a threshold, like water, it will always flow out eventually through even the narrowest tube, given enough time. Substances like ketchup, where force and flow aren't proportional, are called non-Newtonian fluids.

Univ.Ketchup through the lens of rheology

The relationship between force and flow in ketchup is often approximated by the Herschel–Bulkley equation, which adds shear-thinning to the idea of a Bingham plastic with yield stress. In this equation, stress is expressed as "yield stress + coefficient × shear rate to a power," and an exponent less than 1 represents the shear-thinning. In real containers, a thin, water-rich layer forms right next to the wall, letting the whole plug slide as a block — called "wall slip" — which further affects how it comes out.

📖 For the derivation of the formula and further reading: Non-Newtonian fluid (Japanese Wikipedia) / Thixotropy (Japanese Wikipedia)

ResearchWhat's still not fully understood

In other words, this article too describes things "as currently understood." Even the value of the yield stress varies considerably depending on how it's measured.

Connections to textbooks (by level)

LevelSubject/UnitWhere in this article
MSScience — force balance, pressureWeight force and the wall's holding force
HSPhysics Basics — equations of motion, accelerationHow much the force multiplies when shaken
HS+Advanced physics — viscosityNon-Newtonian fluids vs. water
Univ.Fluid dynamics, rheologyHerschel–Bulkley equation, wall slip
ResearchFood rheologyThe debate over whether yield stress truly exists
Connection to daily lifeShake before use, store cap-down
References and sources
  1. H. A. Barnes, K. Walters, "The yield stress myth?", Rheologica Acta 24 (1985)
  2. H. A. Barnes, J. F. Hutton, K. Walters, "An Introduction to Rheology", Elsevier (1989)
  3. The Society of Rheology, Japan (ed.), "Lectures on Rheology" (講座・レオロジー), Kobunshi Kankokai (日本レオロジー学会 編『講座・レオロジー』高分子刊行会)
  4. Wikipedia, "Non-Newtonian fluid" (非ニュートン流体)

※This article is a general-audience science explainer. The figures given are rough estimates meant to aid understanding of the underlying mechanism. Values such as yield stress vary considerably depending on the product, temperature, and measurement method.